Videobolt

Throughout 2021, I worked with a video marktech startup in an advisory capacity. During that time, the company doubled its MoM revenue growth, among other factors, due to a redesign that increased organic traffic by 276%.

Background

Videobolt enables people without technical or creative skills to produce marketing videos with high production value. It’s a library of 2800+ premium After Effects templates that can be customised and branded by filling a web form.

Before

The company had previously secured seed funding on the back of promising traction and commercial pilots with notable companies. A year after the investment, the growth rate had started slowing down, and the revenue was coming from several different types of customers, making the path to Series A unclear.
(Details subject to NDA.)

The executive team brought me on board as an advisor to hone the strategy, improve the product, and identify growth opportunities.

After

Unlike typical advisory roles, we agreed on a hands-on approach. Apart from the initial deep-dives and per-need update meetings, I spent most of the available time investigating, demonstrating how to improve product operations, and producing critical pieces of UX+UI redesign.

"One of the most important challenges for Videobolt in 2021 was to modernize our website design and UI/UX. Natan guided us in identifying and prioritizing issues and helped us set a strategy. We also appreciate the hands-on work he did to redefine our brand image and improve core product functionalities. The project resulted in our organic traffic almost tripling over the period of six months, and we doubled our average month-over-month growth compared to last year."
— Ugljesa Stojanovic, CTO & Co-founder

The following list outlines the scope of my involvement and key deliverables.
(Details subject to NDA.)

Research & Diagnostics

  • Market research and competitor analysis
  • Customer segmentation and personas
  • SEO keyword analysis
  • Product audit (acquisition, retention, pricing, usability, performance, SWOT analysis, etc.)

Strategy & Growth

  • Content strategy
  • Long-term vision and short-term roadmap
  • Identifying product-led growth opportunities
  • Investor pitch deck production
Market research of marketing video production solutions and categories

Tools / Needs / Customer segments matrix

Redesign & product marketing

  • Soft rebrand (light theme, typeface, SM graphics, etc.)
  • Re-articulating positioning and value proposition
  • Information architecture
  • Responsive UX+UI design
  • Concept design for the next generation of the product

Sinter typeface family by the Signal Foundry

Font Awesome icon library

SEO landing pages

Landing pages hero branding

Landing pages structure

Template browser experiments

Customer dashboard

Media library

Company blog

Editor concept design explorations

Results

Average MoM growth rate

5.04% — Before (2020)
9.95% — After (H2 2021)

Conversion rate

Sign-up lift
86% — maximum
11.25% — minimum
(depending on traffic source)

Subscription lift
79.17% — best case

Redesign

Avg. SERP
position		 Total
impressions		 Total Clicks Average CTR Bounce rate
Before 28.80 ** , *** , *** *** , *** 4.40% 23.60%
After 19.20 ** , *** , *** * , *** , *** 4.90% 4.10%
Difference -33.33% 238% 276% 11.36% -82.63%
"Natan was a crucial part of Videobolt.net when we needed him the most, when Videobolt needed to mature and set a clear goal for the future. He was brought as an advisor but helped wherever we needed him. From redesign, market research, SEO keyword analysis to Product Audit. His approach to solving problems, research and structure is something that will always stay with my co-founders and me, and we thank you for that, Natan!  Hopefully our paths cross again in the near future!"
— Momcilo Stojkovic, CEO & Co-Founder