Tablerone

Tablerone is a browser extension that saves tabs and hours of time. I founded, designed, produced, and grew it to 7K WAU (Jul ’22) with near zero budget.


Problem

Too many open tabs is a pervasive problem that hinders everyday productivity and even affects our mental health. They slow down the computer, increase time wasted on navigating the browser, and are the second biggest factor of distraction after notifications.

Solution

I researched existing solutions and how people dealt with the problem. After validating the demand for a new product, I recruited a technical team to develop a browser extension. It does what modern browsers should do but don’t — restore sessions, switch between workspaces, facilitate collaborative browsing, batch process URLs, and show noise-free browsing history.


Market research and product discovery

Quora and Twitter posts about too many tabs


Product design


Website

Search engine optimised landing pages

Support website
Support and blog articles


SEO & ASO

Chrome Web Store keywords and competitors research

Web search keywords research and content strategy


Results