Celtra Adobe Add-ons

Photoshop and After Effects add-ons for a seamless workflow with the Celtra platform. They drastically streamlined production time and improved the quality of ads. I initiated the product, led its design, and oversaw its development.

Problem

A big percentage of customers weren’t seizing the core capabilities of the product and, as a result, experienced mediocre advertising results. A probable explanation was that creatives in fast turn-around organisations lack the time and often technical know-how to produce more engaging ads on the Celtra platform.

Solution

To empower users, we dissected the entire production process to identify the biggest inefficiencies and opportunities for improvements. The findings led us to develop add-ons that provide boilerplate files adhering to ad specifications and automate import-export from Adobe tools to Celtra’s platform.

Research and product discovery

Customer usage analysis and segmentation

Product design